Free Marketing Proposal Template — Social Media
Proposal template · Free
A marketing proposal sells a plan and the numbers behind it: the strategy, the content cadence, the KPIs you will move, and what the retainer buys each month. Vague "we'll grow your audience" pitches lose to concrete plans.
This template is built for social media managers and agencies pitching campaign or monthly retainer work.
What's inside
- Goals, audience, and platform strategy
- Content plan with formats and posting cadence
- KPIs and reporting commitments
- Retainer or campaign pricing options
- Terms and e-signature block
From template to signed
01
Open the template
Sign in and open this template in the editor — every section is pre-written and ready to adapt.
02
Make it yours
Edit the text, adjust the terms, add your pricing. The AI assistant can rewrite any section to fit your project.
03
Send one link
Your client views, e-signs, and pays through the same link — no printing, no PDF attachments, no client account.
Frequently asked questions
What KPIs should a social media proposal commit to?
Commit to output and leading indicators you control — posting cadence, reach, engagement rate, link clicks — and frame follower or revenue growth as targets, not guarantees. The template's KPI section is structured that way.
Campaign pricing or monthly retainer?
Retainers stabilize your income and suit ongoing channel management; campaign pricing suits launches with defined end dates. The template includes both formats — keep the one you're selling.
Is this template free to use?
Yes. Sign in with a free Pactiamo account, open the template, and customize it in the editor. No credit card required.
Can my client sign this online?
Yes. You share a single link; your client reviews and e-signs from any device without creating an account. You can also embed your own payment link so they can pay right after signing.
More proposal templates
Ready to send it?
Customize this proposal in minutes, then share one link your client can sign and pay from.